In the beginning…The MOOGOO Memoirs
Once upon a time, on a dairy farm in Perth back in 2005, the MooGoo story began. The Head of the Herd (founder Craig Jones) noticed that his mum was using a white paste, intended for use on cows, to help manage a skin problem. The cream was formulated to help keep the skin on cow’s udders in good condition for milking, and although it worked, it was thick and hard to apply. As you can imagine, cow’s udders need to be kept soft and supple, not dry and cracked. No one likes an angry cow.
Since mum didn’t particularly like being lathered in a thick cream made for cows, Craig took on the task of reformulating it to be lighter and non-greasy to help mum out. The name “Udder Cream” was a bit crass for a lady, so they referred to it lovingly as Moo-Goo, (goo for the cows) and the name stuck. Starting a skin care company wasn’t the initial idea, but eventually friends and family found out about it, tried it and kept asking for more. But it didn’t stop there.
Since then MooGoo has grown to over 40 products to help with lots of different problems, from dealing with irritable skin and itchy scalps, to natural sun care products and a Baby Range for the little ones. Our ingredient philosophy remains the same: To make effective products using healthy ingredients, that we are comfortable using on ourselves and our loved ones.